Content & Web · Modern web framework
Astro
integration & API.
Astro builds for content-led websites that need to load fast, rank well and stay maintainable.
A What is Astro?
Astro in plain English.
Astro is a modern JavaScript framework purpose-built for content-heavy sites. It produces minimal client-side JavaScript by default — pages ship as HTML with interactivity added only where it's needed (the “islands” pattern). The framework supports any front-end component library (React, Vue, Svelte, Solid) and any headless CMS or content source. Used widely by marketing teams and content publishers where page-load speed and SEO outcomes are load-bearing.
What businesses use it for
Common Astro
use cases.
- 01 High-performance marketing and brand websites
- 02 Documentation sites and developer portals
- 03 Blogs, content hubs and editorial sites
- 04 Landing pages and campaign microsites
- 05 Multilingual content platforms with i18n routing
- 06 JAMstack sites pulling from a headless CMS
- 07 Shopify Hydrogen and BigCommerce storefronts
- 08 Lightweight admin tools and internal dashboards
Why custom?
Beyond the default Astro integrations.
Astro is the framework we default to for performance-critical content sites — marketing sites, documentation, blogs, multilingual platforms, e-commerce storefronts on headless backends. It outputs near-static HTML by default with optional interactive islands, which lets us hit Core Web Vitals thresholds at launch and keep them there. The framework choice solves part of the problem; the rest is the content architecture, headless CMS choice, deployment setup and performance budget that sit around it.
What we build with Astro
Common Astro integrations.
Static-first marketing sites engineered to meet Core Web Vitals thresholds at launch and hold them under content growth
Headless CMS integrations — Sanity, Payload, WordPress (headless), Notion, Contentful, Strapi
Interactive islands for forms, configurators, pricing calculators, search and lightweight dashboards
Cloudflare Workers and Cloudflare Pages deployment with edge functions for forms and API endpoints
E-commerce storefronts on Shopify Storefront API or BigCommerce headless
Multilingual content platforms with native i18n routing and per-language SEO
Migration from WordPress, Next.js, Gatsby or hand-rolled HTML to Astro without losing SEO equity
Performance budgets and observability so the site stays fast after the editorial team gets their hands on it
How a Astro project usually unfolds
How an Astro build usually unfolds.
- 01
Discovery and content audit
A working session with the team that owns the site — what the site has to do, who edits it, what content shapes exist, what integrations matter (CMS, e-commerce, marketing, analytics), what the performance bar should be. Out of that we agree the content model and the headless CMS choice.
- 02
Architecture and design
Content model finalised, headless CMS configured, design system established, deployment target chosen (typically Cloudflare for our work), URL structure and redirect plan from any existing site. By the end of this phase the editorial team knows what the experience of authoring content is going to look like.
- 03
Build in phases
The site ships in working increments — key pages first, then content templates, then integrations (CMS, forms, e-commerce, analytics), then optimisation and accessibility. Each phase is staged on a preview environment for review before merging.
- 04
Launch, handover and performance budget
Cutover from the existing site with redirects in place. Editorial team trained on the CMS. Performance budget documented — what Core Web Vitals thresholds the site holds, where the budget could be at risk, what to check before launching new templates. Optional ongoing maintenance arrangement.
Typical investment $10K–$60K depending on scope
Typical timeline 4–12 weeks to first delivery
What you can expect
What an Astro build usually delivers.
A site that loads fast and ranks
Core Web Vitals at the green threshold from launch, structured data and metadata done properly, internal linking and URL structure built around how the business wants to be found.
An editorial experience that doesn't fight the team
Headless CMS configured around how content actually gets made, with content models that match the brand and templates that the editorial team can use without engineering involvement.
A performance budget that holds
Page-weight and Core Web Vitals metrics measured continuously after launch, with alerts before the site falls below the target. The site stays fast as the content grows, not just at launch.
A site that grows with the business
Clear extension points for new content types, languages, e-commerce categories or interactive tools. The architecture survives the next two years of growth without needing a rebuild.
Commonly paired with
Astro works with the rest of your stack.
How we build
Production-grade.
Not Zapier in a trench coat.
Every Astro integration we ship handles failure properly: idempotent jobs, retry logic, dead-letter queues for unrecoverable cases, and observability so you can see exactly where data is at any moment.
Tested
Real test suite, real edge cases. Not just "it worked once."
Observable
You see what is happening — events logged, errors surfaced.
Maintainable
Documented, version-controlled, handed over properly.
More Content & Web
Other content & web platforms we connect.
FAQ
Common questions about Astro integration.
Does Astro have an API or extension point we can build against?
Astro itself is the build framework — you write pages and components in it directly. What integrates *into* Astro is the content source (a headless CMS, a database, markdown files), the deployment target (Cloudflare, Vercel, Netlify, AWS), and any back-end services the site needs to call. We build all three for clients.
How does Astro compare to Next.js for our project?
In our experience Astro fits content-led sites — marketing, documentation, blogs, multilingual content — where page-load speed and SEO are the primary outcomes. Next.js fits app-shaped projects where client-side interactivity and routing are central. Most marketing sites lean Astro; most SaaS-app projects lean Next.js. We’ll tell you honestly which one your project shape calls for.
Can Astro handle e-commerce?
Yes — Astro pairs naturally with Shopify’s Storefront API for headless e-commerce, with BigCommerce for similar setups, and with Stripe for membership and subscription flows. The Astro layer handles the rendering and SEO; the e-commerce platform handles the cart, payments, inventory and orders.
Is Astro good for SEO?
Astro is engineered to produce small, fast HTML pages by default, which is the foundation Google Search rewards. The framework alone doesn’t guarantee rankings — content quality, internal linking, structured data, sitemaps and a sensible URL structure still have to be done right. We build all of those as part of the engagement.
Can we migrate our existing WordPress (or Next.js, or Gatsby) site to Astro?
Yes — we run phased migrations that don’t paralyse the existing site during the move. Content is exported from the source, mapped to a content model the new site can render, redirects are set up so SEO equity is preserved, and the cutover is staged so any issues can be rolled back. Typically a 4-8 week project for a content-heavy site.
What hosting works with Astro?
Astro deploys cleanly to Cloudflare Workers / Pages, Vercel, Netlify, AWS Amplify, and most static hosts. Our own preference for client work is Cloudflare — the edge network, Workers, KV storage and Images bindings give us a single environment for the static site plus any dynamic API routes the project needs.
Related reading
Thinking we’ve published on this kind of work.
Why we build marketing sites on Astro, not WordPress
An honest look at why most premium marketing sites should not be built on WordPress in 2026 — and what the alternative actually looks like in practice.
When WordPress is the right answer (and when it really isn't)
WordPress runs 43% of the web. For some projects it's genuinely the right pick. For others it's a long-term liability. The honest test for which is which.
Core Web Vitals in 2026: what changed and what still matters
INP replaced FID, thresholds tightened, and Core Web Vitals matter more than ever for ranking. The current state of CWV and what it takes to pass.
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