Google · Paid media
Google Ads
integration & API.
Google Ads integrations with proper conversion tracking, customer lists, and offline import.
GA What is Google Ads?
Google Ads in plain English.
Google Ads is Google's pay-per-click advertising platform — search ads, display ads, YouTube ads, and Performance Max campaigns. The world's largest paid media platform.
What businesses use it for
Common Google Ads
use cases.
- 01 Search advertising for high-intent keywords
- 02 Display retargeting and brand awareness
- 03 YouTube video advertising
- 04 Performance Max for ecommerce
- 05 Lead generation campaigns
Why custom?
Beyond the default Google Ads integrations.
Google Ads performance depends on the data you feed it. We build Google Ads integrations that import offline conversions, sync customer lists from your CRM, and properly attribute revenue across channels.
What we build with Google Ads
Common Google Ads integrations.
Offline conversion import from CRM and accounting systems
Customer Match list sync
Enhanced Conversions setup
Attribution reporting
Commonly paired with
Google Ads works with the rest of your stack.
How we build
Production-grade.
Not Zapier in a trench coat.
Every Google Ads integration we ship handles failure properly: idempotent jobs, retry logic, dead-letter queues for unrecoverable cases, and observability so you can see exactly where data is at any moment.
Tested
Real test suite, real edge cases. Not just "it worked once."
Observable
You see what is happening — events logged, errors surfaced.
Maintainable
Documented, version-controlled, handed over properly.
More Google
Other google platforms we connect.
GA Google Analytics
Google Analytics 4 integrations and custom events for proper conversion tracking.
GS Google Search Console
Search Console integrations for SEO reporting and indexing automation.
GW Google Workspace
Google Workspace integrations for Gmail, Drive, Calendar, Docs and Sheets at scale.
GC Google Cloud APIs
Google Cloud integrations for Maps, Translation, Vision, BigQuery, and the rest of GCP.
FAQ
Common questions about Google Ads integration.
How do we track Google Ads conversions properly?
Server-side tagging plus offline conversion import — sending closed-won deals from your CRM back to Google Ads with the original click ID. This is what separates accurate ad measurement from guesswork.
Related reading
Thinking we’ve published on this kind of work.
The hidden costs of SaaS once your business is established
The per-seat licence is the visible cost. Integration tax, lock-in, configuration drift, and the seat tax at scale are the SaaS costs no one quotes up front.
Red flags to watch for when hiring a development agency
The signals that separate agencies who deliver from agencies who disappear after the deposit. Twelve practical red flags from twenty-plus years of seeing them.
Build vs Buy: A decision framework for custom software
A practical framework for deciding when SaaS is enough, when low-code wins, and when custom software is genuinely the right answer — before you spend a dollar.
Get started
Ready to wire up
Google Ads?
A 30-minute scoping call — no pitch deck, no hard sell. Tell us what you're trying to connect and we'll tell you straight whether it's a fit.