Google · Web analytics
Google Analytics
integration & API.
Google Analytics 4 integrations and custom events for proper conversion tracking.
GA What is Google Analytics?
Google Analytics in plain English.
Google Analytics 4 (GA4) is Google's free web and app analytics platform — tracking visitor behaviour, conversion events, traffic sources, and user journeys. It's the dominant measurement tool for marketing and product teams.
What businesses use it for
Common Google Analytics
use cases.
- 01 Tracking website and app visitor behaviour
- 02 Conversion and goal measurement
- 03 Traffic source and channel attribution
- 04 Funnel analysis and user journey tracking
- 05 Audience building for Google Ads remarketing
Why custom?
Beyond the default Google Analytics integrations.
Google Analytics 4 is the standard for web measurement. We build proper GA4 implementations: server-side tagging, custom events for the conversions that actually matter, and reporting that connects GA4 data to your CRM and operational systems.
What we build with Google Analytics
Common Google Analytics integrations.
Server-side Google Tag Manager setup
Custom event taxonomy aligned with business KPIs
GA4 API integrations into reporting tools
BigQuery export and custom analysis
Commonly paired with
Google Analytics works with the rest of your stack.
How we build
Production-grade.
Not Zapier in a trench coat.
Every Google Analytics integration we ship handles failure properly: idempotent jobs, retry logic, dead-letter queues for unrecoverable cases, and observability so you can see exactly where data is at any moment.
Tested
Real test suite, real edge cases. Not just "it worked once."
Observable
You see what is happening — events logged, errors surfaced.
Maintainable
Documented, version-controlled, handed over properly.
More Google
Other google platforms we connect.
GA Google Ads
Google Ads integrations with proper conversion tracking, customer lists, and offline import.
GS Google Search Console
Search Console integrations for SEO reporting and indexing automation.
GW Google Workspace
Google Workspace integrations for Gmail, Drive, Calendar, Docs and Sheets at scale.
GC Google Cloud APIs
Google Cloud integrations for Maps, Translation, Vision, BigQuery, and the rest of GCP.
FAQ
Common questions about Google Analytics integration.
Should we use server-side Google Tag Manager?
For mid-to-large businesses, yes — better data accuracy (especially with ad blockers), faster site performance, and stronger privacy compliance. For very small sites the added complexity may not pay back.
Can GA4 data flow into our CRM?
Through proper integration, yes — typically via BigQuery export or the GA4 Data API into your reporting and CRM systems for unified attribution.
Related reading
Thinking we’ve published on this kind of work.
The hidden costs of SaaS once your business is established
The per-seat licence is the visible cost. Integration tax, lock-in, configuration drift, and the seat tax at scale are the SaaS costs no one quotes up front.
Red flags to watch for when hiring a development agency
The signals that separate agencies who deliver from agencies who disappear after the deposit. Twelve practical red flags from twenty-plus years of seeing them.
Build vs Buy: A decision framework for custom software
A practical framework for deciding when SaaS is enough, when low-code wins, and when custom software is genuinely the right answer — before you spend a dollar.
Get started
Ready to wire up
Google Analytics?
A 30-minute scoping call — no pitch deck, no hard sell. Tell us what you're trying to connect and we'll tell you straight whether it's a fit.