Content & Web · CMS
WordPress
integration & API.
WordPress integrations and AI automation for businesses already invested in the platform.
W What is WordPress?
WordPress in plain English.
WordPress is the world's most-used content management system — open-source, infinitely extensible, and powering an estimated 40% of all websites. It runs everything from personal blogs to major media publications and ecommerce stores.
What businesses use it for
Common WordPress
use cases.
- 01 Marketing websites and blogs
- 02 Content publishing for media and editorial brands
- 03 Ecommerce stores via WooCommerce
- 04 Membership and course sites
- 05 Custom web applications using the WordPress framework
Why custom?
Beyond the default WordPress integrations.
WordPress runs around 40% of the web. The default plugin economy gets you started; real integrations beyond it are where most agencies stop. We build custom WordPress integrations: connecting it to CRMs, accounting, and AI workflows; building custom REST API extensions; and adding capability without rebuilding the whole site.
What we build with WordPress
Common WordPress integrations.
Custom REST API endpoints
Two-way sync with CRMs (HubSpot, Salesforce, GoHighLevel)
WooCommerce data into accounting and operational systems
AI automation (chatbots, content generation, support routing)
Headless WordPress with modern front-ends
Commonly paired with
WordPress works with the rest of your stack.
How we build
Production-grade.
Not Zapier in a trench coat.
Every WordPress integration we ship handles failure properly: idempotent jobs, retry logic, dead-letter queues for unrecoverable cases, and observability so you can see exactly where data is at any moment.
Tested
Real test suite, real edge cases. Not just "it worked once."
Observable
You see what is happening — events logged, errors surfaced.
Maintainable
Documented, version-controlled, handed over properly.
More Content & Web
Other content & web platforms we connect.
FAQ
Common questions about WordPress integration.
Do you work with WordPress?
Yes — regularly. We build custom WordPress sites, integrations, AI automation, and headless WordPress front-ends. We also work alongside agencies who manage the WordPress side and need a technical partner for the integration layer.
Can WordPress integrate with HubSpot or Salesforce?
Yes — both with plugin-based integrations and custom REST API connections. The custom approach handles things plugins miss (custom fields, multi-site, complex routing).
Can we add AI to our existing WordPress site?
Yes — chatbots, content generation, support routing, customer Q&A — these can be added to existing WordPress sites without rebuilding. We integrate OpenAI, Claude, or Gemini depending on the use case.
Related reading
Thinking we’ve published on this kind of work.
Why we build marketing sites on Astro, not WordPress
An honest look at why most premium marketing sites should not be built on WordPress in 2026 — and what the alternative actually looks like in practice.
When WordPress is the right answer (and when it really isn't)
WordPress runs 43% of the web. For some projects it's genuinely the right pick. For others it's a long-term liability. The honest test for which is which.
Core Web Vitals in 2026: what changed and what still matters
INP replaced FID, thresholds tightened, and Core Web Vitals matter more than ever for ranking. The current state of CWV and what it takes to pass.
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WordPress?
A 30-minute scoping call — no pitch deck, no hard sell. Tell us what you're trying to connect and we'll tell you straight whether it's a fit.