Property development · Use case
Project Marketing Sites & Investor Portals for Property Developers
Premium project marketing sites for off-the-plan launches, plus investor portals, EOI workflows, and the back-end systems that turn marketing spend into qualified pipeline.
The problem
What we usually see when a property developer reaches out.
A property development project lives or dies on the strength of its marketing pipeline. Off-the-plan launches need premium project sites, structured EOI capture, and pipeline management that doesn't leak. The agencies and project marketers most developers use deliver a website but rarely the integration layer underneath — buyer enquiries arrive in a dozen channels, EOIs sit in spreadsheets, post-launch communication is manual. By settlement the data is usually so messy that handover to property management is itself a project.
The landscape
Where the gap lives.
The Australian property development software stack is unusually fragmented. Project marketing agencies build the public-facing site (often on WordPress or a templated build), buyer enquiry capture goes to a CRM that may or may not be the developer's actual CRM, accounting and feasibility modelling lives in Estate Master / Argus / spreadsheets, settlement runs through PEXA, and post-settlement handover to property management is usually a manual data export. Each layer makes sense in isolation; the lack of integration costs developers 10–20% of marketing-driven enquiries that never make it cleanly to a qualified pipeline.
Where bespoke pays back: structured EOI workflows that route by project, price band and buyer profile, investor portals for cornerstone and family-office buyers (with appropriate access controls and document handling), multi-project portfolio platforms that don't require rebuilding the CRM and reporting layer for every new launch, and clean settlement handover datasets that property management can actually use without a manual reconciliation phase. For developers running 3+ concurrent projects the platform investment usually pays back inside the first portfolio site.
Our approach
How we think about it.
Treat the project marketing site, the investor pipeline, and the post-settlement handover as one system, not three. Premium presentation, structured capture, integration with the developer's CRM and project management, and a settlement-ready dataset at the end. Designed for the lifecycle of a single project but reusable across the developer's entire portfolio.
Why bespoke
Where off-the-shelf falls short.
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Templated project marketing sites prioritise photo galleries over conversion — EOI flows are usually generic forms with no qualification logic
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Off-the-shelf real-estate CRMs (AgentBox, Rex etc.) are designed for resale agents, not off-the-plan developers — different sales motion, different data model
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Investor portals for cornerstone buyers need access controls, qualified-buyer gating, and document exchange that templated platforms don't handle
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Multi-project portfolio platforms — where the same buyer database, reporting layer, and brand carry across launches — are bespoke by definition
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Settlement handover to property management or strata requires a clean data export with a specific shape; manually-extracted spreadsheets rarely have it
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Integration with PEXA, Estate Master, Argus and project-specific tools requires API or webhook engineering off-the-shelf platforms don't do
What we typically build
Concrete examples.
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Premium project marketing website with floor plans, virtual tours, unit availability and dynamic pricing
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Structured EOI / registration of interest workflow with auto-routing, follow-up, and qualification scoring
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Investor portal showing project progress, construction milestones, financial reporting, and document exchange
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Off-market / first-release qualification workflow for cornerstone and family-office buyers
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Integration with the developer's CRM (Salesforce, HubSpot, custom) and feasibility tools
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Settlement handover dataset and process for property management or strata
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Multi-project portfolio hub with consistent buyer experience across launches
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Sold-out / completed project archive with future-buyer pipeline for next launches
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Construction progress reporting (visual updates, milestone tracking) for buyer retention through the build phase
Common integrations
Platforms we typically connect.
The platforms most property developers engagements involve. Vendor-specific tools (where property developers have specialist software) plus the general-purpose integrations they sit alongside.
Salesforce
Enterprise CRM common with larger developers running multi-project portfolios
Integration page →
HubSpot
Mid-market CRM with strong marketing automation for off-the-plan campaigns
Integration page →
Pipedrive
Sales-pipeline-focused CRM, common with smaller developer teams
Integration page →
Mailchimp
Email campaigns to buyer database and broker network
Integration page →
Klaviyo
Behavioural-trigger campaigns for higher-volume launches
Integration page →
ActiveCampaign
Marketing automation with strong CRM integration
Integration page →
Calendly
Display suite booking and inspection scheduling
Integration page →
Stripe
Holding deposit and EOI fee collection
Integration page →
Twilio
SMS for inspection reminders and milestone updates
Integration page →
Microsoft 365
Document collaboration and contract storage
Integration page →
Estate Master
Feasibility and project cashflow modelling, common in mid-market developers
Argus
Enterprise feasibility and asset modelling for institutional developers
PEXA
Electronic settlement platform — integration relevant for handover datasets
Adobe Sign / DocuSign
E-signature for contracts of sale and EOI agreements
Sanity
Headless CMS for multi-project content management with editorial workflow
Integration page →
Don't see what you use? See the full integrations catalogue or tell us what you run — if it has an API, we connect to it.
Services involved
What this draws on.
Web Development
Performance-first websites and ecommerce — across modern frameworks, WordPress, and WooCommerce.
Typical projects $10K–$60K
Custom Web Apps
Custom-built web applications when off-the-shelf SaaS forces you to compromise.
Typical projects $20K–$120K
API Integrations
Wire your business systems together so data flows automatically — no more copy-paste.
Typical projects $8K–$45K
Indicative pricing
Single project sites $15K–$40K. Project sites with investor portal and CRM integration $30K–$80K. Multi-project portfolio platforms $80K+ depending on the breadth.
Real pricing is set after a scoping call. We give honest ranges up front rather than hiding behind "contact us" — the actual quote may land lower or higher depending on what discovery surfaces.
FAQs
The questions we usually get.
Can you work with our existing project marketing agency?
Yes — we often deliver the technical layer (capture, CRM integration, investor portal) alongside an agency handling the creative and media buy. Clear scoping at the start avoids the duplication that usually costs developers money.
Do you handle floor plan and unit availability presentation?
Yes — interactive floor plans, unit availability matrices, and floor-by-floor pricing are standard. We build to whatever level of interactivity matches the project (and the buyer demographic).
How does the investor portal differ from the public site?
Investor portals are gated, typically tied to qualified investors and family offices, with progress reporting, financial milestone tracking, and document exchange. Different content, different access controls, different security posture.
Can the platform be reused across projects?
Yes — multi-project portfolio platforms are common for developers with consistent project flow. Each new project is configured rather than rebuilt, which is where the platform investment pays back.
How long until launch?
Single-project sites typically ship in 8–12 weeks. Portfolio platforms run 12–20 weeks but reduce per-project cost dramatically thereafter.
Written and delivered by
Andrew Roper — Founder & Technical Director
22+ years of practice across SaaS, ecommerce, healthcare information systems, manufacturing platforms, and government-adjacent compliance software. Every engagement is led personally — not handed off.
Let’s build something
The right system,
built once, properly.
If your business is ready to scale beyond what off-the-shelf tools can support — we should talk.