Automation & AI · Automation platform
Zapier
integration & API.
Zapier integrations and the moments when custom code is the cheaper answer.
Z What is Zapier?
Zapier in plain English.
Zapier is the leading no-code automation platform — connecting thousands of apps through visual "Zaps" that move data and trigger actions. It's the default starting point for SMB workflow automation.
What businesses use it for
Common Zapier
use cases.
- 01 Connecting CRM, email, ecommerce, and operational tools without code
- 02 Automating notifications and data sync between platforms
- 03 Triggering workflows from form submissions and webhooks
- 04 Bridging tools that lack first-party integrations
- 05 Quick prototypes of automation ideas before custom code
Why custom?
Beyond the default Zapier integrations.
Zapier is brilliant for fast, low-stakes automation. We use it ourselves where it fits. We also tell you honestly when Zapier is the wrong tool — when reliability matters, when volume is high, or when complexity has grown beyond what visual flows can support — and build custom integrations instead.
What we build with Zapier
Common Zapier integrations.
Custom Zapier apps for unique platforms
Migration from fragile Zapier chains to reliable code
Hybrid Zapier + custom integration design
How we build
Production-grade.
Not Zapier in a trench coat.
Every Zapier integration we ship handles failure properly: idempotent jobs, retry logic, dead-letter queues for unrecoverable cases, and observability so you can see exactly where data is at any moment.
Tested
Real test suite, real edge cases. Not just "it worked once."
Observable
You see what is happening — events logged, errors surfaced.
Maintainable
Documented, version-controlled, handed over properly.
More Automation & AI
Other automation & ai platforms we connect.
M Make
Make (Integromat) integrations and migrations to more reliable architectures.
N n8n
n8n integrations and self-hosted automation for businesses that want control over their data.
OpenAI
OpenAI integrations engineered for production — not demo-ware that breaks at the second edge case.
A Anthropic
Anthropic Claude integrations for AI workloads where reliability and reasoning matter.
FAQ
Common questions about Zapier integration.
When should we move from Zapier to custom code?
When Zaps run thousands of times a day (cost), when failures are frequent (reliability), when chains have grown beyond a few steps (maintainability), or when your business depends on the automation working every time. We can audit your existing Zapier setup and advise honestly.
Do you build custom Zapier apps?
Yes — for businesses with their own SaaS or custom platforms that want to make Zapier integration available to their customers.
Related reading
Thinking we’ve published on this kind of work.
What AI actually costs to run in production
AI demos are cheap. Production is not. Where the money actually goes when you ship an AI feature, and how to size the engineering investment around the model.
The hidden costs of SaaS once your business is established
The per-seat licence is the visible cost. Integration tax, lock-in, configuration drift, and the seat tax at scale are the SaaS costs no one quotes up front.
Red flags to watch for when hiring a development agency
The signals that separate agencies who deliver from agencies who disappear after the deposit. Twelve practical red flags from twenty-plus years of seeing them.
Get started
Ready to wire up
Zapier?
A 30-minute scoping call — no pitch deck, no hard sell. Tell us what you're trying to connect and we'll tell you straight whether it's a fit.