Automation & AI · AI / language models
OpenAI
integration & API.
OpenAI integrations engineered for production — not demo-ware that breaks at the second edge case.
What is OpenAI?
OpenAI in plain English.
OpenAI is the company behind GPT, ChatGPT, Codex, and DALL-E — among the most capable AI language and image models in the world. Their API powers AI features in thousands of business applications.
What businesses use it for
Common OpenAI
use cases.
- 01 AI-powered chatbots and customer support
- 02 Content generation and summarisation
- 03 Document and data extraction
- 04 Code generation and developer tooling
- 05 Image generation through DALL-E
- 06 Speech transcription through Whisper
Why custom?
Beyond the default OpenAI integrations.
OpenAI's GPT and other models can do remarkable things. Building reliable production AI on top of them takes engineering: prompt versioning, evaluation suites, structured outputs, fallbacks, and cost observability. We build OpenAI integrations you can trust to run unattended.
What we build with OpenAI
Common OpenAI integrations.
GPT-powered chatbots, support routing, content generation
Structured outputs and function calling
Evaluation suites and prompt versioning
Cost monitoring and rate-limit handling
Commonly paired with
OpenAI works with the rest of your stack.
How we build
Production-grade.
Not Zapier in a trench coat.
Every OpenAI integration we ship handles failure properly: idempotent jobs, retry logic, dead-letter queues for unrecoverable cases, and observability so you can see exactly where data is at any moment.
Tested
Real test suite, real edge cases. Not just "it worked once."
Observable
You see what is happening — events logged, errors surfaced.
Maintainable
Documented, version-controlled, handed over properly.
More Automation & AI
Other automation & ai platforms we connect.
Z Zapier
Zapier integrations and the moments when custom code is the cheaper answer.
M Make
Make (Integromat) integrations and migrations to more reliable architectures.
N n8n
n8n integrations and self-hosted automation for businesses that want control over their data.
A Anthropic
Anthropic Claude integrations for AI workloads where reliability and reasoning matter.
FAQ
Common questions about OpenAI integration.
How much does OpenAI integration cost to run?
Depends on usage — typically a few cents to a few dollars per workflow, depending on the model and prompt length. We design integrations with cost visibility so you see exactly what each automation costs.
OpenAI vs Anthropic — which should we use?
Both are excellent. OpenAI has broader ecosystem and tooling. Anthropic's Claude often performs better on long context, careful reasoning, and lower hallucination rates. We pick per use case rather than picking sides.
Can OpenAI integrate with WordPress?
Yes — we build AI features (chatbots, content generation, customer support routing) into WordPress sites using the OpenAI API. Often without needing to rebuild the underlying site.
Related reading
Thinking we’ve published on this kind of work.
What AI actually costs to run in production
AI demos are cheap. Production is not. Where the money actually goes when you ship an AI feature, and how to size the engineering investment around the model.
The hidden costs of SaaS once your business is established
The per-seat licence is the visible cost. Integration tax, lock-in, configuration drift, and the seat tax at scale are the SaaS costs no one quotes up front.
Red flags to watch for when hiring a development agency
The signals that separate agencies who deliver from agencies who disappear after the deposit. Twelve practical red flags from twenty-plus years of seeing them.
Get started
Ready to wire up
OpenAI?
A 30-minute scoping call — no pitch deck, no hard sell. Tell us what you're trying to connect and we'll tell you straight whether it's a fit.