Fitness & wellness · Use case
Software for Australian Fitness Studios & Gyms
Custom member apps, class booking, and integrations for Australian fitness studios running on Mindbody, Glofox or Hapana — beyond the templated platform-default experience.
The problem
What we usually see when a fitness studio reaches out.
Fitness studios run on member management platforms (Mindbody, Glofox, Hapana, Mariana Tek, ClubReady) that handle scheduling, billing, and basic class booking but rarely deliver a member experience matching the standard of the studio's brand. Member apps are templated. Class booking is generic. Retention automation is rudimentary. Multi-location studios have to fight the platform to maintain consistent brand. The studios that win the next decade are the ones whose digital experience matches the in-studio quality.
The landscape
Where the gap lives.
The Australian fitness software market split along a few lines. Mindbody dominates the boutique studio segment globally, including Australia. Glofox (now ABC Glofox after merger) competes in the mid-market with strong member-app focus. Hapana is an Australian-built platform with strong adoption locally. Mariana Tek leads in cycling and high-end boutique studios. ClubReady covers larger gyms and fitness chains. Each platform handles its core well; the bespoke layer above usually doesn't exist at production quality.
Where bespoke pays back: branded member apps that match the studio's brand (not a templated white-label app), class booking with bespoke logic (waitlist behaviour, instructor preference, venue rotation for multi-location members), retention automation tied to member behaviour patterns, and multi-location platforms for studio chains that need consistent member experience across venues.
Our approach
How we think about it.
The member management platform stays as the billing and scheduling engine. We build the bespoke member-facing and operational layers around it: branded apps, custom booking logic, retention automation that actually works, and multi-location infrastructure. Engineered for mobile-first because that's where members actually book classes.
Why bespoke
Where off-the-shelf falls short.
-
Templated member apps from member management platforms are vendor-branded and don't match the studio's brand identity
-
Class booking logic (waitlist behaviour, instructor preference, multi-location member access) rarely fits generic templates
-
Retention automation in most platforms is rudimentary — bespoke triggers tied to member behaviour patterns reduce churn materially
-
Multi-location studio chains need consistent brand and member experience across venues
-
Custom integrations between booking, retail, nutrition, and personal training need bespoke engineering
-
Mobile-first design is non-negotiable in fitness — most member interactions happen on phones, often during commutes
What we typically build
Concrete examples.
-
Branded member app for class booking, retention engagement, and personal training scheduling
-
Custom class booking logic with waitlist behaviour, instructor preference, and venue rotation
-
Retention automation tied to member behaviour (attendance patterns, milestone celebrations, churn prediction)
-
Multi-location studio platform with consistent brand and shared member infrastructure
-
Personal training booking and program management tied to member records
-
Retail and supplement ordering integrated with member accounts
-
Studio website with class schedule, online sign-up, and conversion-focused design
-
Operations dashboard for studio managers tracking class fill, instructor performance, and member churn signals
Common integrations
Platforms we typically connect.
The platforms most fitness studios engagements involve. Vendor-specific tools (where fitness studios have specialist software) plus the general-purpose integrations they sit alongside.
Mindbody
Global boutique fitness platform with broad Australian adoption
Integration page →
ABC Glofox
Member-app-focused mid-market platform (formerly Glofox before ABC merger)
Integration page →
Hapana
Australian-built fitness management platform with strong local adoption
Integration page →
Mariana Tek
High-end boutique studio platform, popular with cycling studios
Integration page →
ClubReady
Larger gyms and fitness chains, particularly franchise operations
Integration page →
Stripe
Payment processing for memberships, classes, and retail
Integration page →
Twilio
SMS for class reminders and waitlist notifications
Integration page →
Mailchimp
Member newsletter and retention campaigns
Integration page →
Klaviyo
Behavioural-trigger marketing for higher-volume studios
Integration page →
Microsoft 365
Office stack for studio admin
Integration page →
Google Workspace
Alternative office stack
Integration page →
Xero
Standard accounting integration
Integration page →
HubSpot
CRM for marketing-driven member acquisition
Integration page →
Don't see what you use? See the full integrations catalogue or tell us what you run — if it has an API, we connect to it.
Services involved
What this draws on.
Custom Web Apps
Custom-built web applications when off-the-shelf SaaS forces you to compromise.
Typical projects $20K–$120K
Mobile Apps
Cross-platform mobile apps and progressive web apps for businesses already running on the web.
Typical projects $25K–$120K
Web Development
Performance-first websites and ecommerce — across modern frameworks, WordPress, and WooCommerce.
Typical projects $10K–$60K
API Integrations
Wire your business systems together so data flows automatically — no more copy-paste.
Typical projects $8K–$45K
Indicative pricing
Single-studio member app builds $20K–$50K. Multi-location platforms $40K–$100K. Custom retention automation $15K–$40K depending on scope.
Real pricing is set after a scoping call. We give honest ranges up front rather than hiding behind "contact us" — the actual quote may land lower or higher depending on what discovery surfaces.
FAQs
The questions we usually get.
Why build a custom member app when Mindbody / Glofox / Hapana have one?
Templated member apps from member management platforms are vendor-branded and don't match a premium studio's brand. For boutique studios where the brand is the differentiator, a custom app pays back through retention and member acquisition — not through replacing the platform underneath.
Can you integrate with our existing platform?
Yes — Mindbody, Glofox/ABC, Hapana, and most modern fitness platforms have APIs we work with. We build the custom layer alongside the existing platform rather than replacing it.
Can you handle multi-location studio chains?
Yes — multi-location platforms with consistent brand and shared member infrastructure across venues are part of what we do. Members book at any venue with a unified experience.
Can retention automation actually reduce churn?
Materially in our experience. Triggers tied to attendance patterns, milestone celebrations, and early-warning churn signals consistently outperform generic email campaigns. The mechanics are bespoke per studio because behaviours differ.
How long until launch?
Single-studio member apps typically ship in 12–16 weeks. Multi-location platforms run 16–24 weeks with phased delivery.
Written and delivered by
Andrew Roper — Founder & Technical Director
22+ years of practice across SaaS, ecommerce, healthcare information systems, manufacturing platforms, and government-adjacent compliance software. Every engagement is led personally — not handed off.
Let’s build something
The right system,
built once, properly.
If your business is ready to scale beyond what off-the-shelf tools can support — we should talk.