Hospitality · Use case
Software for Australian Hospitality Businesses
Custom ordering, loyalty, and operations platforms for Australian restaurants, cafes, pubs and venues — built around POS systems like Lightspeed, Square and Mr Yum.
The problem
What we usually see when a hospitality reaches out.
Hospitality runs on a stack of POS, ordering, payment, and reservation tools that don't talk to each other cleanly. Lightspeed or Square at the till, Mr Yum or me&u for table ordering, third-party delivery (Uber Eats, DoorDash, Menulog) for off-premise, OpenTable or SevenRooms for reservations, mailchimp or Klaviyo for marketing. The result is a fragmented view of the customer, manual reporting across systems, and a POS that knows everything except who the customer is.
The landscape
Where the gap lives.
The Australian hospitality software market is fragmented and platform-specific. POS systems split between Lightspeed (broadest mid-market), Square (small business), Kounta (acquired into Lightspeed), Tyro POS Plus, and a long tail of vertical platforms. Table ordering is dominated by Mr Yum, me&u, and Bopple. Delivery is third-party platforms (Uber Eats, DoorDash, Menulog) plus increasingly first-party direct-order platforms. Reservations are OpenTable, SevenRooms, Resy, or the venue's own system.
Where bespoke pays back: unified customer profile across POS, ordering, delivery, and reservation channels (the venue who knows you ordered the merlot last time, ordered for delivery on Sunday, and booked your birthday for next weekend); first-party direct ordering that bypasses third-party commissions; loyalty programs that actually work (not just punch cards); operations dashboards that pull cleanly across systems; and multi-venue platforms for hospitality groups that need consistent infrastructure.
Our approach
How we think about it.
The POS stays as the till; we build the customer-facing and operational layers around it. Direct first-party ordering platforms that bypass third-party commissions (which run 25–35% on delivery), loyalty and customer-recognition systems that work across channels, and reporting layers that consolidate across the stack.
Why bespoke
Where off-the-shelf falls short.
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Third-party delivery commissions (25–35%) make direct first-party ordering material for high-volume venues
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Customer recognition across POS, ordering, delivery, and reservations doesn't exist natively in any single platform
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Multi-venue groups need consistent loyalty and customer data across locations — most platforms only do single-venue
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Operational reporting across POS + ordering + delivery + reservations is manual without a unifying layer
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Off-premise and on-premise customer journeys blur in modern hospitality — software stacks don't reflect this
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Hospitality marketing automation needs venue-specific timing logic generic CRMs don't support
What we typically build
Concrete examples.
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First-party direct ordering platform integrated with Lightspeed or Square — bypasses third-party delivery commissions
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Loyalty platform that works across POS, online ordering, and delivery with unified customer profile
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Reservation system with custom logic (deposits, group bookings, special events) integrated with the venue's POS
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Operations dashboard consolidating across POS, ordering, delivery, and reservations
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Multi-venue platform for hospitality groups with shared customer data and brand consistency
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Custom website with online ordering, reservation, and event bookings
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Marketing automation tied to customer behaviour (last visit, last order, special occasion)
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Catering and function ordering platform for venues running event business alongside daily operations
Common integrations
Platforms we typically connect.
The platforms most hospitality engagements involve. Vendor-specific tools (where hospitality have specialist software) plus the general-purpose integrations they sit alongside.
Lightspeed Restaurant
Australia's broadest mid-market hospitality POS, strong API
Integration page →
Square for Restaurants
Small-business hospitality POS, simple to integrate
Integration page →
Mr Yum
Australian table ordering platform with strong design and broad venue adoption
Integration page →
me&u
Major Australian table ordering and pay-at-table platform
Integration page →
Stripe
Payment processing for direct ordering and online bookings
Integration page →
Twilio
SMS for reservation confirmations and order status updates
Integration page →
Mailchimp
Marketing automation and venue newsletter campaigns
Integration page →
Klaviyo
Behavioural-trigger marketing for higher-volume venues
Integration page →
Microsoft 365
Office stack for venue admin and event coordination
Integration page →
Xero
Standard accounting integration for hospitality operations
Integration page →
MYOB
Alternative accounting platform
Integration page →
Don't see what you use? See the full integrations catalogue or tell us what you run — if it has an API, we connect to it.
Services involved
What this draws on.
Custom Web Apps
Custom-built web applications when off-the-shelf SaaS forces you to compromise.
Typical projects $20K–$120K
Web Development
Performance-first websites and ecommerce — across modern frameworks, WordPress, and WooCommerce.
Typical projects $10K–$60K
API Integrations
Wire your business systems together so data flows automatically — no more copy-paste.
Typical projects $8K–$45K
Indicative pricing
Single-venue ordering or loyalty platforms $15K–$45K. Multi-venue group platforms $40K–$120K. Operations dashboards $20K–$60K depending on integration scope.
Real pricing is set after a scoping call. We give honest ranges up front rather than hiding behind "contact us" — the actual quote may land lower or higher depending on what discovery surfaces.
FAQs
The questions we usually get.
Why build a first-party ordering platform when Mr Yum and me&u exist?
Third-party platforms charge 5–10% per order plus customer-data ownership questions. For high-volume venues, the maths often favours a first-party platform within 6–12 months. We build alongside Mr Yum / me&u rather than replacing them, so you can use both depending on the channel.
Can you integrate with our existing POS?
Yes — most modern hospitality POS platforms have APIs (Lightspeed, Square, Tyro, Kounta). We build alongside the POS rather than replacing it.
Can you handle multi-venue hospitality groups?
Yes — multi-venue platforms with consistent brand, shared customer data, and per-venue operational autonomy are part of what we do.
How does loyalty actually work in hospitality?
Customer recognition across channels (in-venue POS, online order, delivery, reservation) tied to spend and visit patterns. Smart loyalty rewards the behaviours that drive lifetime value, not just visit count. The mechanics are bespoke per venue type.
How long until launch?
Single-feature builds (loyalty, direct ordering) typically ship in 8–14 weeks. Multi-venue platforms run 14–24 weeks with phased delivery.
Written and delivered by
Andrew Roper — Founder & Technical Director
22+ years of practice across SaaS, ecommerce, healthcare information systems, manufacturing platforms, and government-adjacent compliance software. Every engagement is led personally — not handed off.
Let’s build something
The right system,
built once, properly.
If your business is ready to scale beyond what off-the-shelf tools can support — we should talk.